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Branding With Archetypes® 

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This is for you if you want to:

  • Discover your Brand Archetype—a clear, authentic representation of your style, personality, and values. This powerful insight will help you establish a compelling presence that strengthens your connection with your team and drives professional growth.

  • Leverage your unique strengths to focus on the activities and strategies that bring you the most energy, fulfillment, and impact as a leader.

  • Gain clarity and confidence in the steps needed to align your leadership approach with your vision, enabling you to guide your team with purpose and achieve your goals with greater ease.

 

What Is Branding?

Branding is often misunderstood, especially because it’s not a single tangible thing you can point to and say, “That’s a brand.” While many people think of brands like Coca-Cola, IBM, or Mercedes—and their logos or slogans come to mind—those visual elements are only a small part of what a brand truly is.

At its core, your brand is the PROMISE of an EXPERIENCE.

For leaders like you, branding is a chance to:

  • Build meaningful, thought-provoking connections with your team and stakeholders.

  • Create clarity and focus for yourself as you lead your organization toward success.

 

The Foundation of Great Brands

Strong leadership and effective branding go hand in hand. The best brands answer three key questions with clarity and confidence:

  1. Who am I?

  2. What do I stand for?

  3. What am I uniquely skilled at or known for?

Using the Branding with Archetypes® system, you’ll discover how your personal brand can become a deeply emotional and authentic experience—for both you and the people you inspire.

 

Are You a Ruler, Alchemist, Hero, Sage, Explorer, or Humanitarian?

Your archetype reveals your natural strengths, values, and style of leadership. Understanding this is a game-changer.

Branding touches every aspect of your professional life:

  • How you inspire your team.

  • How you approach strategic decisions.

  • How you position yourself to command trust and respect.

When you uncover your archetype through the Branding with Archetypes Assessment®, you eliminate the guesswork and gain clarity. This tool helps you align your leadership with your core values, paving the way for meaningful success—both personally and professionally.

 

Why Archetypes Matter

Archetypes are universal patterns that we instinctively recognize and connect with. They embody characteristics and qualities that resonate deeply in the human psyche.

As a leader, leveraging archetypes allows you to:

  • Create immediate emotional connections with your team.

  • Build a sense of authenticity that strengthens trust and respect.

  • Use your unique qualities to foster a more cohesive and motivated working environment.

 

The Transformative Power of Branding

When you discover your Signature Archetype and Influencing Archetypes, you unlock a deeper understanding of how to show up as the best version of yourself. This clarity enhances your ability to communicate effectively, inspire confidence, and drive meaningful results.

And because I’m a Ruler Archetype, it’s my mission to empower you to succeed by helping you align with your true self.

You don’t have to hold back the best parts of who you are. Coaching together, we’ll uncover your brand’s essence and refine your leadership presence so you can confidently make an impact on those who matter most.

Let’s unlock the power of your archetype and position you as the leader your team needs.

 

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If you are ready to build a leadership brand that reflects your unique spirit, personality, and passion—one that positions you to stand out authentically and powerfully in a sea of sameness—keep reading!

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How Does It Work?

 

Step 1: Click the button below to sign up now, and I’ll send you the Branding Archetype Assessment along with clear guidance to get started.

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Step 2: Book your 20-minute coaching call, where we’ll dive into your detailed feedback and create a tailored action plan to align your leadership brand with your vision and goal

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Why Use a Signature and Influencing Archetype?

Your Signature Archetype represents the essence of who you are—the driving force behind your motivation, decisions, and leadership style. However, relying on it alone doesn’t fully capture the complexity and depth of your personality. That’s where your Influencing Archetype comes into play.

Your Influencing Archetype adds layers of dimension, character, and uniqueness. It complements your Signature Archetype, creating a fuller, more authentic expression of your leadership. For example, a leader with a Signature Archetype of Ruler and an Influencing Archetype of Artist will embody structure and creativity in their approach—very different from a Ruler paired with the compassionate qualities of a Humanitarian.

 

Are We Branding Ourselves or Reflecting The Archetypes of Others?

The key to understanding this is simple: Your archetypes always reflect YOUR authentic leadership style—but they naturally attract and resonate with the core desires of those you work with best.

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So if your Signature Archetype is Ruler and your Influencing Archetype is Alchemist, your leadership will appeal to those who value structure and transformation. You’ll naturally connect with individuals who need guidance to create order and navigate change when things feel uncertain or out of control.

By embracing your Signature and Influencing Archetypes, you’ll establish a leadership presence that is both deeply authentic to you and powerfully aligned with the needs and aspirations of those you lead.

  • Are you feeling stuck and unsure about how to position yourself as a leader? That confusion can be draining and hold you back from stepping into your full potential.

  • Clarity builds confidence. When you have a clear sense of your leadership brand, you’ll lead with certainty, purpose, and authenticity.

  • Discover your unique leadership identity, and watch as it transforms not only how you see yourself but also how your team perceives and responds to you.

You will also receive:

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  • 20-minute feedback  call so that I can answer ALL your questions

  • Written summary of your Archetypes feedback

  • Recording of our coaching call

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You are going to be AMAZED by the accuracy of your insights, and I’m genuinely excited to support you on this transformative journey.

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Until we connect, stay focused, stay inspired, and keep leading with purpose!

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