top of page

Have you ever looked at your diary, your business or your bank statement and wondered how far it has drifted from the work you do best?

​​​​Strategic repositioning brings your work back into alignment with who you are and what you are worth, for individuals, for established businesses and for the leadership teams who run organizations.​​​

Individual Repositioning  ♦  RADIATE for Established Businesses  

Cross-Cultural COHESION for Leadership Teams

When your days drift away from your best work

You said yes again, to the extra project, the reduced fee or the meeting that should never have been in your diary, and on the way home you felt that familiar weight of having spent another day on what others expected of you.

 

You know the work you do brilliantly, the work that draws on everything you value and leaves you feeling more yourself at the end of the day than at the start, and you also know how little of your week it now fills.

​

I see this often in the people I work with, whether they are senior professionals, established founders or leadership teams, and the same pattern lies beneath every one of them.

 

Somewhere along the way, the expectations of others, the demands of your job title and the habit of how things have always been done began to decide how your time, your energy and your talent are spent. Each compromise seemed reasonable at the time, and together they have built a working life, a business or a team culture that stands out of step with the values and the brilliance that brought you this far.

​

Strategic repositioning brings your work back into alignment with who you are.

 

It begins with your values, your strengths and the work only you can do in the way only you can do it. From there, we identify precisely where your days, your offers or your team's habits have drifted away from them, and we build the clarity, boundaries and positioning that allow you to lead from that place with authority. Once that alignment is restored, the right people recognise your worth, your influence grows, and your results begin to reflect the full measure of your capability.

Three routes, built on your frequency

​

Every route is built on the same standard, and the work always begins on the inside, with your frequency.

 

Your frequency is the inner state you work from, and it is set by how closely your daily choices match your values, your essence and your capability. People sense it long before they read your title, your client list or your plan, and it decides how you, your business or your team are received.

 

Emotional intelligence (EI) gives you the means to recognise and direct that state, and neuroscience explains why it shapes behaviour and how lasting change is made.

​

Once your frequency is clear and steady, the outside follows, and you, your business or your team begin to come across with the confidence and precision your capability deserves. The route you take depends on where the gap sits.

The Repositioning Map

For senior managers, Directors and VPs who know exactly the value they bring, and who are ready to decide for themselves where it will take them next.

​

The Repositioning Map is a focused 90-minute session in which we look clearly at where you stand today, at the full value you bring and at the direction you choose to take from here. You leave with a 30-day plan of action that is entirely yours, so that you can move forward with confidence and act on it from the very next morning.

​

We begin with you: the skills you have mastered, the experience you have built and the knowledge you hold of yourself. From there, you decide which opportunities deserve your time and energy, so that every step you take is grounded in who you are and the work you do best. Whenever you are ready to go further, RECLAIM and RETAINED carry the work forward over eight and 12 weeks.

​

RADIATE

For the owner of an established consultancy, coaching practice or service business that has moved in a direction they didn't consciously choose, and who is ready to bring it back into line with the values and the vision that inspired it.

​

Over the years, every business owner makes small compromises, for example the client you took on because you felt you should, the fee you lowered before you were asked to, and the offer you added because someone else expected it.

​

RADIATE is my seven-step system for bringing your business back into alignment with who you are, so that you run it from your own essence once more, choose the clients you want to serve and set your prices and boundaries with confidence and authority. It brings clarity and order to your brand, your niche, your offer and your pricing, and it is the system behind the second edition of my book, Stepping Into You.

​

I accept only a small number of business owners at any one time, so that you receive my full attention and the standard of work your business deserves.

​

Cross-Cultural COHESION

For the senior leader whose organization has a clear plan, a budget and approval, and whose leadership team across several countries needs to move as one to deliver it.

​

Diversity is one of the greatest strengths an organization can command. It begins when your leaders set aside the professional mask that organizational structures so often produce, and use their EI to hold open and honest conversations with one another, so that a team of exceptional people moves forward with one purpose, one standard and one clear direction.

​

The Cross-Cultural COHESION Code gives a leadership team shared operating norms it can act on from the following morning. The work begins with the COHESION Executive Half-Day, delivered directly with your senior team.

​

Why you can trust this work

I understand how draining it is when your work drifts out of alignment with who you are, and I bring three areas of expertise to closing the gap: 20 years of operational cross-cultural experience inside the United Nations system, working with people from 40 countries; emotional intelligence (EI); and a neuroscientific evidence base that explains why people and teams respond as they do.

​

I am Gwyneth Letherbarrow MBA, founder of Feelgood Coaching & Consulting, author of Stepping Into You and Emotional Intelligence in the Workplace, and an award-winning coach.

 

Every engagement ends with a plan you own and can act on immediately.

​

Trusted by professionals across 40+ countries

​"I recently found myself in transition, feeling pretty lost and unsure of what I wanted to do next. With Gwyneth's help, I was able to identify the common threads which ignite passion and spark joy, which gave me confidence to say no thanks to a job that wasn't right. I am now in a completely new career that I love and suits me to a tee. This experience has quite literally changed my life!"
— Angela Maxfield, International Legal Professional

​

"Our diverse team of 40 staff faced major restructuring and management changes. Gwyneth accompanied us through this complex process and provided invaluable support in managing the changes. It is largely thanks to this professional support that we embraced the changes as a team and succeeded in making the restructuring a success."
— Libor Chlad, Head of Cooperation, EU Delegation to Syria

Selected Organizations I Have Worked With

Cross-cultural leadership, cohesion, and professional development delivered across global institutions and international teams.

ctbto.JPG
eu kosovo.jpg
ictp.png
idGZvST13n_1768539245516.jpeg
open-university-logo.png
unwto.JPG
idjRR4_xZa_1768538916833.jpeg
idmb0Q8dFk_1768538842127.jpeg
idA3JXq9Aa_logos.jpeg
idIyVlctaQ_logos.jpeg
cbd_edited.jpg
who.JPG
idUJ2myv3q_1768539022235.jpeg
FAO (2).jpeg

Logos represent organizations where I have delivered professional services. Use of logos does not imply endorsement.

bottom of page